USA Data Set

Dividing teams into squads within a company to have people dedicated to specific issues and gain more agility in operations makes perfect sense. However, this division should not create walls between teams or cause indicators to be shared only between each area.

What often happens is that because a ...

MATH CRM was created with the intention of expanding and humanizing the relationship capacity between institutions and their customers.
CRM is capable of implementing, operating and managing technologies in sales areas, focusing on solutions to enable salespeople to take the right action at the ...

Seeking to enrich our content on the shutdown of Universal Analytics and the recent importance of GA4, we have brought an article that seeks to help understand the complexity of the transition between these two platforms.

There are many concepts that we are used to regarding Universal Analytics ...

On March 14th, the CDOIQ LATAM Symposium, known as one of the main Data & Analytics events in the world, took place in Brazil.

Its 1st edition in the country arrived to make the performance of CDO leaders and executives even stronger, and included an extensive program with several renowned ...

Concerns about user security and privacy have had a significant impact on digital marketing, as the use of cookies will be discontinued from the second half of 2024.

However, Google Chrome has already started to disable it from the first week of January and, according to it, will adopt ...

Customer relationship management ( CRM ) is an essential tool for companies seeking to understand and anticipate their customers' needs. It is also essential for building lasting and profitable relationships.

CRM maturity can be viewed as an evolutionary journey. Each stage of this journey ...

In traditional marketing, success is often assessed based on hypotheses and estimates, without the precision provided by digital marketing tools.

Key metrics in traditional marketing include exposure estimates based on media audiences and comparisons of sales during an advertising campaign compared ...