USA Data Set

We all feel a certain Eastern mysticism that sometimes overwhelms us and draws our attention or at least our curiosity. After my many years of practice in martial arts, there is something that has always captivated me.

"The sensei does not speak." In otaku culture, martial arts, gendai budo, and ...

Most companies and marketing experts worry daily about how to get new customers or how to attract a greater volume of consumers to their brand, establishments, products or services. This concern is one of the main ones in the mind of any entrepreneur and it is not bad that it is so, the big problem ...

Recently, a good friend told me that marketing was evil. That the success of marketing was directly proportional to the deception of consumers. That marketing put people in debt and made them buy and desire things they didn't need at exaggerated prices.

I obviously replied that this was not the ...

The debate has been going on for a long time, but continues to this day, to define the effect of transmitting information verbally, from one person to another. Despite the controversy, we have decided to shed some light, gathering the arguments that lead us to opt for "word of mouth" as the most ...

Al Ries and Jack Trout say in their book "The 22 Immutable Laws of Marketing" that the fourth law is the law of perception: "Marketing is not a battle of products but of perceptions." And I couldn't agree more. If it weren't so, who would buy a liquid that serves to unclog and drink it with plenty ...

Companies must understand the cultural and sociological environment in which their consumers operate.
We need to reach a certain socio-economic and demographic target for the strategy to achieve commercial objectives. But within that target, only a portion will have a profile that matches the ...

The video shows how our perception and belief about a product or brand (its positioning) is able to influence our decisions, linking to our emotions by associating familiarity, closeness, providing trust, loyalty and giving added value to the brand.

I live in Barcelona but for work reasons I often ...

The fact is that today, in the digital age, this anti-marketing has become a way for consumers to defend themselves . And the truth is, that the fact that the consumer has to defend themselves in this way, does not speak very well of this marketing, let's say?

You've probably seen how a simple ...

Globalization and new habits of citizens have broken down geographical and technological barriers. They have also put at risk the relationships that customers had with their usual brands due to the increase in competition and the greater capacity of consumers to compare and make purchasing decisions ...

When the company Migueláñez bought one of Pastor and Canals' brands in 2015, it had to issue a press release. Not only did it announce the purchase, but it also made one point clear. From then on, they were the only ones who could talk about "gominolas." The competition would have to use other terms ...