USA Data Set

From the red ocean of ruthless competition, to the blue ocean without competition, where to win you need to identify new models, continuously innovate and make the right moves to grow (in this regard I also suggest this other article on the Lean Startup Methodology ). The Blue Ocean strategy is ...

Here's the ads issue: Social in recent years tends to give more visibility to paid ads, further weakening organic reach. Precisely because the platform is now saturated, it has become important to dedicate a specific budget to be used to push posts and make them seen by more people. This is true ...

Offer a gadget or a discount when you ask for a review. You can do it either inside your store, or via email or Whatsapp. After this courtesy, the person will be more encouraged to write his testimony. 4. Add a link to your website or a sign in your store If you have an e-commerce it can be useful ...

In recent months we have witnessed enormous changes in a very short time: a digital acceleration that perhaps even we “in the industry” were not prepared for. Since the lockdown, stable businesses and companies have collapsed and other businesses have thrived like never before. It's as if the world ...

You learn from your mistakes”, so test your strategies and see which ones work best. You can use tools like Google Search Console, SeoZoom or SemRush. Don't forget to monitor the CTR! Through the Click Through Rate Google measures the effectiveness of your ads in percentage terms, based on the ...

That’s true for the contest, too. “It’s like, submit your huge, gigantic poop and … introducing Tushy, that’ll wash it all off!” The theory: if Tushy’s gross-out tweets get shared enough, eventually, even the most squeamish will check out the product. It resonated on the right channels. This contest ...

For additional insight into the quality of your subscriber list, consider bounce rate and open rate together. High bounce rates can hurt your long-term deliverability, so using features like a double opt-in, which requires users to confirm their subscription after signing up, can help ensure a high ...

That’s why doing research on who should be your brand ambassador is a crucial followup to this initial task. 3. Define who your ideal brand ambassador is You likely already have customer personas that your marketing team has developed for other initiatives, so apply this same approach for your brand ...

Driving customers to the same landing page or prompting them to act on the same goal — by using UTM links to determine which channel customers are coming from — lets you gauge overall effectiveness of your CTA and messaging. You can determine that effectiveness by measuring open rates, click-through ...

Name and title the page “Shop by category” (or any other name that reflects what the user can expect from this page). 6. Paste your organized list of “Shop by” links onto this page and publish. 7. In the footer navigation or the main navigation on your site, add a text link to your “Shop by category ...