Each of the existing Segmentation time-based reports can now be created with reference to this ‘elapsed time‘ format, as shown in the series of screenshots below that use a Frequency-Value 4-way segmentation split.
In the time report we can see the numbers of people in each segment after each elapsed year – there is a significant drop in the numbers in each segment with each passing year.
Screenshot showing customer cyprus mobile numbers movements between defined marketing segments
For reporting on migrations we’ve added a further segment to represent people who had no bookings. In the table below we can see a migration pattern between segments that shows that the drop off between Year 1 and Year 2 is largely down to the customers migrating to the ‘No Bookings’ segment.
Segmentation of customer journeys example
In the journeys report we can see the customer journeys that all customers take in the 2nd year after their first purchase. There were 1,136 customers who were in Segment A after one year and after two years – but only 541 of those were in Segment A when membership was checked every 60 days within that period.