It is quite common these days for companies to want to send promotions, discounts, or a simple “Many Happy Returns” message to their clients on or just before their birthdays. Sending a birthday message can be a great way to say thanks to customers for their loyalty and gives a feel-good factor to your brand when your customers are already likely to be feeling pretty happy!
In some cases, birthday promotions can be used effectively to encourage your clients to purchase your products and spend their special day in your restaurant or store. Prezzo, the popular high street Italian restaurant chain, for example, send a multi-stage programme of emails, targeting customers with an upcoming birthday cyprus mobile phone numbers and encouraging them to celebrate at Prezzo. This multi-stage campaign uses a customised offer channel to ensure that the birthday promotion is unique to the customer and only redeemable by that recipient.[For more detail of Prezzo’s award winning use of FastStats read our case study]
How do you set up such a campaign?
As the Support Manager at Apteco, I often get requests from clients about setting up birthday campaigns or other regular communications based on anniversaries. These can include promotions based on subscription renewals, insurance policy expirations and membership upgrades -all of which need to be accurately timed.
People ask,‘if you have a date of birth field (or other important date) in your FastStats system, is it possible to select customers who have a birthday or
Step 2: Calculate the number of days until their next birthday
What we can then do is use the ‘DateDiff’ function to compare how many days there are from the date generated by the function above (their next birthday) to the current date, expressed via the today (0) function. If, for example, this is between 0 and 7 then the subject must have a birthday coming up in the next seven days.