Why is Email Marketing still so important?

[RafiRiFat336205]

Email marketing still has a very powerful role within the set of blocks that make up a strategy. It is a very powerful tool to grow your business.

E-mail marketing is the mass sending of commercial or informative emails, with the aim of creating loyalty, trust and credibility for the brand.

It serves to build customer loyalty because their exposure to the brand is completely voluntary and at the same time offers more information: about the brand, product and sector.

If you're not already doing it, it's time to start! However, there are a number of guidelines to keep in mind for it to be a success. One of them is knowing the best time to send it .

The company getresponse.com recently conducted a survey to find the answer to this question, and they discovered:

The emails that have been opened the most have been sent between 08:00 and 09:00 or between 15:00 and 16:00.
The emails that have shown the most clicks have been sent between 08:00 and 09:00 and between 15:00 and 20:00.
Emails get their best results one hour after they are sent . That's when 23% have already been opened. Twenty-four hours after sending, the opening rate is practically zero.

According to statistics, mass mailings are sent either in the active phone number list morning between 6:00 and 12:00 or in the afternoon between 18:00 and 24:00. Adjust your time according to the data I just gave you! Why? Simply because the person who is sitting behind a computer and has a work schedule at 11:00 is too busy with his tasks and does not have time to read it at that time, and he may forget about it later; if he receives it at 19:00 while he works only until 18:00, it will be left for the next day, but perhaps very low on the list of new emails... and he will not be able to read it in the morning.

Most email marketing tools, such as Get Response or MailChimp, offer you the option to schedule by choosing the time zone . This means you can schedule an email to go out at 08:00 for your Australian customers, and at 08:00 for your European customers. If you are going to use this option, you need to schedule at least 24 hours in advance.

Doing E-Mail Marketing has its advantages. Why?

It makes the ROI of marketing actions grow spectacularly
The tools used for e-mail marketing allow you to accurately track the results of a campaign in real time.
Increase brand credibility​
Of the 50% of people who receive commercial emails, at least one makes a purchase per year.
Optimize your mailing to get better results

The title must be attractive, it must encourage reading and increase the recipient's interest in the brand so that they continue reading.
It should not contain very heavy images , but rather an image that encourages further reading, as well as the company logo in the upper left corner.
Email newsletters should be optimized for mobile screens
The content should be short and concise , there is no need to ramble on or say more than necessary.
You should be consistent , for example sending weekly or monthly newsletters. Sending several emails a week is not advisable as it decreases interest.
Newsletters must link to the company's website and always contain social media icons .
Review your database and keep it constantly updated .
Do you frequently use email marketing? Do you know of any other advantages? Or do you have any tips to add?