Pinterest for businesses: learn how to use the social network!

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If you own a business in the decoration and architecture industry, you've probably heard about the social network called Pinterest, right? In addition to being a source of inspiration, it can be part of your Digital Marketing strategy to attract new customers.

If you haven't yet created a profile for your company on the social network that is popular among those looking for new ideas, get ready to learn the step-by-step process in this article and invest in your relationship with customers. Scroll down!


What is Pinterest?


Before we begin, you need to know that Pinterest works as an image sharing network and unlike other social networks, it works as a source of inspiration, as if it were a search engine.


It was created in early 2010 by Ben Silbermann and has more than 442 million monthly active users. According to a Forbes survey , the social network attracts mostly Generation Z (aged 18 to 24) and Millennials (aged 25 to 44).

What are the benefits of Pinterest?


As previously mentioned, the social network brings together architecture, decoration and fashion lovers so that they can search for new inspirations and, more than that, it has Pinterest Analytics. Through extremely relevant analyses for your business, the social network's Analytics reveals valuable data about your audience's interaction with the profile. Check out some data obtained from the tool:






Average daily impressions (views);
Average daily viewers;
Profile of people reached (country, metropolitan area, language, gender);
Pin saved;
Number of clicks on Pins.
With this information, you can develop strategies to enhance your company's actions on social numeros de telefono chile media and attract even more audience. Analyzing this information will help you improve your actions on social media and attract more customers. Browse our partner-sponsored glasses, with a variety of options for all tastes and budgets, available for purchase online


How to use Pinterest for business?



Pinterest for businesses is ideal for those who want to promote their brand in a professional manner and to a more qualified audience. To do this, when you create your business profile, your photos will be organized in a layout with a privileged view of your projects, pins and boards. In addition, if the user is interested in your product/service, they can directly access your website to obtain more information and even make a purchase. It is worth remembering that the social network has Pinterest Ads, which you can pay for to have your most popular pins advertised in different ways within the platform. Home feed, category feed, relevant search results for your target audience. The possibilities for increasing your conversion rates through Pinterest are endless.











Step by step guide to creating a Pinterest account for businesses!
It's time to create your Pinterest profile. To do this, there are two options: if you want to start using Pinterest for business, there are two options:

I already have a personal account and want to create a business profile

Go to pinterest.com/logout and log out of your account
Go to pinterest.com/business/create/
Fill in all the data
Click on create account
I want to convert my personal account to a business profile:

Log in to your account
Go to pinterest.com/business/convert/
Fill in all the data
Click on create account
After creating your Pinterest business account, a new screen will appear: give your business profile a name, choose the option that represents your business and click next.


Next, you will need to include the link to your website. If your website has images, Pinterest will automatically suggest creating some pins. Choose the best option and click next. Done! Your brand will be ready to boost sales through Pinterest for businesses!




Check out an amazing example of how to use Pinterest for business!


Viva Decora has over 2 million followers on its business profile on Pinterest and, according to the brand, the relevance of the social network for its audience is so great that over 80% of visits to its website come from Pinterest. Did you like it? Learn how to start your digital channel on YouTube for Businesses!