Email is still powerful as a marketing tool

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Email marketing still has a long way to go, and if anyone had any doubts, the new study by The Social Habit confirms this once again. In the latest edition of this study, 3,000 social network users living in the United States, over the age of 12, took part. These respondents were asked if they usually read the emails they received from companies, and 2 out of 3 of them answered yes. What motivates users to read emails from companies? 70% of users stated that they open messages from brands hoping for an interesting offer or discount coupons.

The economic incentive works, users demand it and welcome it. All things considered, email marketing is one of the most effective ways to get a customer to repeat the purchase process. Half of users want to be kept up to date with company news, while 41% expect to be informed about news and trends in the sector. Customers want to know more about the latest products that have come onto the market. When they register, they do so on their own initiative, showing their interest in the brand and expecting the information it offers to be useful and interesting.

Another significant percentage of users also particularly appreciate address in malaysia tips on how to use the products they have purchased, as well as all kinds of relevant information, even if it is not necessarily related to the brand, such as articles on related sectors or humorous and entertaining content. Email is also highlighted as one of the main tools for customer service and for fostering a positive attitude towards the brand.

27% of users open company emails because they like the brand and feel a certain connection with it, while 23% use this method of communication to contact the company directly.Communication via email is definitely more important than ever. Technological advances have led to the optimization of mailings and greater segmentation, which has allowed for a substantial improvement in the effectiveness of the message.


On the one hand, users receive the information they have really requested, and on the other, companies see a greater response to their campaigns. Do you carry out email campaigns? What type of content do you offer your users? What is their response?