WEB TOOLS – THE MYTH | PART 2

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This is the question we hear most often, and I'm sorry, friends, but it's what reinforces the need for this post. The short-sightedness of some entrepreneurs, thinking it's all or nothing.

It’s not web tools, it’s web marketing strategies that make the difference. There’s no point in creating a website for your store and wanting to compete with Americanas or Net Shoes. What’s the main strategy of these companies? How could we win if we don’t even know the rules of this game in which some pioneers are already so far ahead?

It's not easy, but it's simple to understand, let's go:

“People don’t buy products, they buy ideas and benefits”!

In other words, many of these companies do not sell products, they buy saudi arabia number a handful of benefits, such as convenience, serving 24 hours a day and without holidays, variety, as they do not need to worry about stock, payment methods, as they do not have the expenses of a physical installation, among many others.

You don't need to leave your home or work to shop, you don't need to fill out a long registration form in front of third parties with information that you are embarrassed to provide. You don't need to beg to open credit accounts and extend installment plans. Everything is at your fingertips and eyes, you just need to find what suits you and carry out the transaction.

Then I ask you, why haven't delivery services or online ordering services taken over restaurants? The logic is the same, once again, benefits. The refinement of an environment conducive to a pleasant meal, the practicality of not having to prepare or clean anything, the social interaction with other people in the same environment, and millions of other benefits.

Therefore, it is not online or offline that makes the difference, but rather the greatest quantity of benefits, with better quality, that the customer perceives in their activity. A self-service restaurant does not sell food, it sells time as a benefit and the idea of ​​efficiency of allowing the customer to choose exactly what they are going to eat. Serve yourself quickly and choose what you want to eat.