Email Marketing: The lesson that every company should have learned

[RafiRiFat336205]

Restaurants, Hotels, Agencies, Parks, Museums, Tours, Rentals, Equipment, Shops, Cafes, Clubs, Beach Clubs, Bars, Tours, Shows, Crafts, Magazines, Photographers…..Anyone can benefit from using social media!!

On this occasion I want to talk specifically about email marketing campaigns and I will start with the basics:

The fundamental objective of a website should be to capture “leads” or “emails ” from people who visit the site.
To get these “emails” you need to use subscription incentives , that is, offer something in exchange for the person who visits your website leaving you their email. It can be an e-book, a newsletter, a recipe book, a coupon, etc.

These leads or emails must be worked on to convert them into clients . And when I say work, I mean developing well-planned email marketing campaigns based on a defined strategy.

Sending emails through personal accounts on Google, Outlook, Yahoo, etc. are not considered email marketing campaigns , they are carried out through specific platforms for this purpose such as MailChimp, Constan Contact, Aweber, etc. Or through Social CRMs such as HubSpot, MindFire,
You must be careful to request the necessary afghanistan phone number information from your subscribers in order to better segment your email marketing campaigns. What data do you need from them to better direct your strategies? Make sure there are no more than 5, the fewer the better.

Email marketing campaigns are not limited to your potential clients or “leads”; they should also be applied to current clients and even used internally with your staff.
Once these points have been clarified, which will not be discussed in depth in this post, let's see what you can do to work with your leads, clients and staff.

Let's assume that you are using email as a marketing tool because you want to increase your sales at a low cost, with an immediate communication tool. Unfortunately, other businesses also use this method. Your challenge is to get your emails read by your audience through the mass of information they receive.

The only and easiest way to get your email read is if your audience wants and expects to receive communication from you. Leads will give different levels of value to your communication and it is up to you to determine what they do value.