Social media and tourism: how to use them to attract customers?

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ocial media has always been a good fit for the tourism sector, possibly because we love sharing our experiences and experiences throughout our travels.

But not only that, they serve as inspiration when we don't know where to go and we look for destinations that seduce us.

According to the latest Minerva Travel report, travel-related content shared by friends or family on social media is an important source of inspiration for 49% of travellers.

Hence its importance in tourism.

What is tourism marketing?
Tourism marketing can be defined as the process through which tourism organizations select their current and potential target audiences and communicate with them to find out and influence their needs, desires and motivations, at local, regional, national and international levels, with the aim of formulating and adapting their tourism products and thus simultaneously achieving tourist satisfaction and the goals of the organizations.

This definition is from Witt and Mouthino, 1989 and it follows that tourism marketing always looks towards the tourist and their needs and then adapts to them.

Now that we have defined the concept of tourism marketing, we can start from a common base that is understandable for everyone before relating the concepts of tourism and social networks.

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How to select the most suitable social networks for your tourism business?
These are some of the more general questions that many tourism businesses tend to ask themselves when entering the digital realm and they ask themselves similar questions when approaching their social media marketing plans :

Do we have to be on social media?
What purpose will it serve us?
Which social networks are best for our business?
And if they criticize us, what should we do?
From my point of view, I would only tell you to limit your doubts to the reflection o email database indonesia f two aspects that are decisive:

What social network is your buyer persona on?
How much budget do we have to cover this expense?
Let's look at it more concretely.

1.- On which social network is your buyer persona?
It is important to remember that we need to have our buyer personas perfectly defined.

We cannot skip this step and go directly to choosing the most convenient social networks for our tourism company because it would be a mistake.

Stop and grab a pen and paper.

Define each buyer persona one by one with all their characteristics, concerns, pain points ...

This will help us find out where it is and how it acts in the digital environment.

Once we have completed this task, which will be one of the bases for the entire tourism digital marketing strategy, we need to know which audience is on each social network.

For your information, I will tell you that 57% of the total world population is an Internet user and 45% is a social media user and they spend around two hours on these platforms ( Digital 2019 Global Digital Overview -Wearesocial January 2019 )

This is many billions that we can reach.