Mobile Internet access revitalizes email marketing

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A recent report from Business Insider suggests that mobile marketing can transform email campaigns, the long-standing mainstay of most marketing campaigns, and is especially important for businesses looking to take advantage of more affordable means of communication.

With the year-on-year increase in connected mobile devices, companies are seeing that these channels allow easier access to their target audience, who in turn are increasingly connected to their emails.

In parallel, another study by ExactTarget points out that new africa direct whatsapp number marketing must focus on content for mobile email marketing. The study found that 29% of respondents check their email constantly throughout the day, that 20% share articles via email from their mobile phone and that the content received was the main driver for mobile purchase decisions.

Beyond the email content, marketers can begin creating mobile-specific content in a way that will capture the attention of more users. As with email marketing, it's best to keep this content clear and concise to avoid losing the reader's attention.

“Mobile marketing is a real growth industry, but unlike any other form of digital marketing, it is the kind of marketing that any business, regardless of size, can do,” the report states.

Given the relative youth of mobile marketing, many companies are still having to figure out how best to approach it in the medium term, but always following two key points, as explained in the Memeburn.com report: “Companies using mobile marketing should focus on mobile content and keeping customers engaged.”