SEO evergreen content

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The creation of evergreen SEO content is the SEO strategy that tries to make the positioning of content not depend on search trends.

What you are looking for is for traffic to remain constant over time.

This is an alternative to the continuous creation of fresh and varied content , based on investing in content that boosts the visibility of the website.

If we analyze keywords such as “SEO agency” or “Santa Claus” we will see that there are different trends depending on the time factor.

SEO Agency
SEO evergreen content - SEO Agency keyword trend

Santa Claus
SEO evergreen content - Santa Claus keyword trend

How can we achieve this?
The name of the term itself gives us a clue: “Evergreen” translates as “perennial,” meaning content whose value prevails over time.

We talk, for example, about comparisons, lists, tips or advice, among many other formats.

Therefore, the goal of evergreen content SEO is to provide an elaborate and well-crafted response to a topic of general interest.

This, in addition, must be characterized by having an interest for the general public that is maintained over time.

In this post we tell you what evergreen content is, why it is important for SEO, how to detect it email database list and other factors to take into account when creating it.

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What is evergreen content?
Evergreen content is content that remains relevant and useful for a long period of time without requiring much updating.

The goal when creating this type of text is to act as a reference, both for readers and in the creation of other types of content.

It is based on three basic pillars