10 tips for optimal design of our newsletters and e-mail marketing actions

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Creating an email design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs, since the more complex the design, the more likely it is that the email will not display correctly in all email clients (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). Simplicity is not only elegance, but also the assurance that the recipients of our email will actually be recipients of our advertising message. Trial and error will also help us to find the most optimal code for our email.

Cyberclick offers us 10 tips to make the design of our newsletters and e-mail marketing actions work:

1- Use tables for content layout, not divs . The only way to have a structure in our email design is by using tables. Divs are really useful, but in website design. If we use them in email, we will not be able to align our content.

2- CSS always inline . To format the content of our email, it must be defined within tables or TDs; never in separate style sheets or in the head of our HTML.

3- Balance between images and text . If we overuse images, there is a greater chance that our design will end up in the spam folder. For this reason, it is best to achieve a balance between images and text.

4- Host the images on a server . Most webmail clients do not support embedded images or very large ones. The key is to host the images on a server, calling them, from our design, with absolute addresses.


5- Take care of the weight of your e-mails . It is especially important to take care of the weight of the images and optimize them for the web, if we want a good reception of our e-mail. By incorporating a 300 dpi image into our design, the only thing we will achieve is that the loading time of the image will be too long. In reality, we can show the same image at 72 dpi, making the user's waiting time much shorter.

6- Define the ALT's . There are many recipients who africa mobile customer care have image navigation disabled. Defining the ALT's will allow those who have image navigation disabled to know, for example, where there is a call to action, where there is an image of the product, etc.

7- Do not send attachments . Attaching, for example, a 2-megabyte PDF to your email is not a good idea. A good recommendation is to upload the document to your server and include a download link in your design, so that only the interested recipients will download the document.

8- A clever “subject” . Don’t forget that the subject is the cover letter of your email. It is the first thing the recipient will see and whether or not the email is opened will depend on what you put in the subject. Thus, the message must be direct, clear and concise and, of course, attractive to spark the recipient’s interest.

9- Add an alternative link in case the image is not displayed correctly . When images do not load correctly or there are problems with the server, it is advisable to add an alternative link that links directly to the microsite.

10- Always remember that an email is not a web page . Therefore, we cannot use javascript or flash because they would not load or would cause the email to go directly to the spam folder.