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Brandwatch - a tool that monitors the online presence of rival brands
Sprout Social - an AI tool that helps you understand how competing brands are performing on social media
Other resources you can consider include Google Trends, TikTok Creative Center, and Meta Ads Library
ChatGPT - use everyone's favorite AI co-pilot to crunch the data and insights you've gained from the other tools
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As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) can improve performance, reduce risk, and supercharge productivity. They are the perfect match.

Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024.

As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and e