In this regard, the platform follows the logic of other channels, such as Instagram. Also learn more about this topic in the article “Types of content to publish to grow your brand”.
Choose the Right Format
The format of your LinkedIn content czech republic reverse phone lookup should be chosen based on the type of information you want to communicate. Common formats include text posts, images, videos, and PDF documents (for carousels) , each with its own specifications.
Video
While videos are not always the optimal format on LinkedIn, they can be effective when supported by additional visual elements . It is advisable to use still images that summarize the key points of the video. A good approach is to create a single slide using a template on Canva, inserting the video in landscape format and three significant frames in 1:1 format, accompanied by an impactful headline.
Informational Contents
For informational content, the carousel format is particularly effective. It is advisable to use the 4:5 format for greater immersion . In this case, a not too descriptive caption is ideal, while for a single slide, a more detailed caption is preferable. Remember that on LinkedIn, carousels must be uploaded as PDF documents.