Email marketing campaigns continue to get the best ROI

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Email still plays an important role in the lives of most users and campaigns carried out via email generate the best ROI when compared to the results of other types of online marketing campaigns, so companies should follow the same line both in social media and in email marketing campaigns.

According to Richard Mullins, director of the digital marketing consultancy Acceleration, email marketing is one of the most powerful weapons that marketing departments have, as long as the communication is personalized, taking into account how social media has changed online interactions and communication over the last five years. As shown by several studies, most Internet users check their email as soon as they wake up and, according to a study presented by the US Direct Marketing Association, the ROI obtained with email marketing campaigns is higher than that achieved with any other online campaign, including social media.

Email is still a popular tool for online users, but marketing departments africa whatsapp number need to learn to use it correctly by identifying which offers and content are most relevant to consumers and making it easier for them to share that information on Twitter or Facebook, for example.

Mullins says that it is no longer enough to have a good database, but that you must also manage online analysis systems that will allow you to adapt and optimize your email marketing campaigns for different audience segments with interesting and relevant content.

This shift also represents an opportunity for brands that adapt quickly and are able to deliver more relevant advertising experiences without compromising user privacy. Rather than relying on large-scale data collection from external sources, companies will need to focus on engagement strategies that foster trust with their customers, ensuring data is used ethically and with proper consent.