3. Opportunities
Emerging Platforms : Leverage new platforms and technologies, like TikTok, to reach a larger and more diverse audience.
Sustainability : communicate more about the organic component of your products and highlight the brand's commitment to environmental and social sustainability.
Influencer Collaborations :
4. Threats
Intense digital competition : In the danish mobile number last year, new emerging brands have been operating in the same sector with new and unprecedented communication methods.
Changes in people's preferences: People's preferences change very quickly and there is a growing tendency to frequently change their reference brand with negative impacts on brand loyalty.
The final result will be a four-quadrant matrix that takes into account both internal and external brand elements, with a pattern similar or identical to the one inserted in the image below.
SWOT Analysis Template
SWOT Analysis Template
Conclusion
We have reached the end of this article and we would like to leave you with this reflection: SWOT analysis is more than a simple exercise and in real cases it is not based on one's imagination. SWOT analysis is an essential component of an organization's strategy and is also an important step in understanding the direction of one's communication strategy.