Cart Abandonment Meaning

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Cart abandonment rate shows how many of the items that are added to the shopping cart are abandoned.



It is calculated with the formula: added to cart/(added to cart+made conversions), (referring to the number of people). Alternatively, you can generate your cart abandonment rate via Google Analytics.

Sample Cart Abandonment Data
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Barilliance computes these stats and displays them in a custom dashboard. Below is an example screenshot.


Why should you care?
If your cart abandonment rate is high it means that many of your customers begin their purchase process but do not go through with it. The abandoned items are potential revenue that you are not obtaining as the transactions are not completed, which impedes your goal of maximizing profit.