Optimization and user experience – how to combine both factors?

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The level of user satisfaction indicates whether the website will be successful or not. The above words may seem quite brutal, but it is the truth. Think about who the users visiting your website are - you have probably noticed that it is not one "type" of recipients. Search engine robots, which analyze your website in detail, giving it proverbial patches in the form of the level of buyers email list for specific keywords, are also users. For this very reason, combining SEO elements with user experience is very important. All this to satisfy both users and the aforementioned search engine robots. In other words, an attractive appearance, clear design, intuitive operation and proper construction of the website from the code side are important.

The article answers the questions:

How to properly prepare content for users?
How does properly formatted text affect the readability of an article?
What influences content readability?
Contents:

Matching the appearance of headlines to their level of value and importance
Inserting useful links with so-called anchors
Use of logical and optimal navigation
Useful, user-friendly content
Proper page loading
Encouraging comments on posts
Using so-called crumbs
Skillful insertion of structured data
Why is combining SEO elements with user experience so important?
Matching the appearance of headlines to their level of value and importance
It is best to have one H1 heading and several H2 and H3 on each subpage . Headings indicate the degree of importance of the entries they contain. It is also worth reflecting this fact visually, using appropriate font sizes for individual headings, highlighting the most important ones with the largest font. It is unlikely that search engine robots will look favorably on H1 headings , well hidden and complemented by small fonts.

Inserting useful links with so-called anchors
Properly combining SEO elements with user experience is highly recommended, even necessary.

There are two reasons for using internal linking:

a combination of thematically related texts (search engine robots then have a clear signal that the given subpages have some correlation);
directing users to other places (via useful and text-related articles).
If you have the opportunity, make an effort to create valuable, user-friendly internal linking . Remember to highlight links in a contrasting color. The content of the link is also very important – the so-called anchor , or text that, when clicked, leads to another subpage. In this case, valuable keywords are better than very general “see more,” “read more,” or “click here,” etc.

Use of logical and optimal navigation
All navigation elements should be carefully considered and carefully analyzed, especially when they are placed on complex websites . This fact does not mean, of course, that this issue can be neglected by owners of small websites. Generally speaking, it is necessary to create navigation that will allow you to move between all parts of the website in an intuitive way - users will certainly appreciate it, spending more time on a given page or visiting more subpages.