The importance of after-sales service for customer loyalty and increased sales

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Studies show that attracting new customers can cost up to five times more than retaining existing ones 1 . This shows how crucial after-sales service is to retaining customers and increasing sales. Around 65% of revenue comes from loyal customers, showing the importance of good customer service 2 .

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A good after-sales strategy can make the difference between a customer who returns and one who leaves for the competition. However, 85% of Brazilian companies do not use these strategies, offering a great opportunity for those who want to stand out 2 .

Main conclusions
Effective after-sales service is crucial for customer loyalty and increased sales .
Returning customers provide a substantial financial return.
Active communication after the sale strengthens customer relationships.
Simple thank you strategies can increase customer satisfaction and retention.
Most businesses still do not invest in after-sales strategies , creating opportunities for differentiation.
Loyal customers tend to become brand advocates, boosting the reach of your business.
What is after-sales?
The concept of after-sales service is about making the chile phone number example customer happy and satisfied after their purchase. This includes technical support, guidance, and satisfaction surveys. These actions help keep the customer engaged and build a strong relationship.

Good after-sales service makes customers want to buy again and speak highly of the brand. This increases sales and helps build a good brand image 3 .

Companies that provide good after-sales service stand out. A study shows that good customer support can make a company stand out and increase loyalty 4 . Personalizing service with data can be a big differentiator, making the customer experience unique and enjoyable 5 .

Importance of after-sales service for customer loyalty
After-sales service is very important to keep customers happy. It helps to strengthen customer relationships . With good communication and attention after the purchase, customers feel valued. This increases customer retention and the chances of them returning.

A study shows that 65% of revenue comes from loyal customers. This shows how important it is to have a good loyalty strategy 6 .

Impact on customer relationships
Good after-sales service improves customers' perception of your brand. A 2018 study says that 71% of Brazilians recommend brands that provide good service 7 . This brings many benefits, such as happy customers and more sales.

Furthermore, 60% of consumers choose brands because of the service they expect. This shows the importance of having good strategies to serve customers 6 .

Loyalty versus acquisition costs
Acquiring a new customer costs much more than retaining a loyal one. Marketing to new customers can cost up to seven times more than marketing to retain a customer 6 .

If the brand does not provide good service after the purchase, it may lose customers. This shows the importance of taking good care of customers after the purchase 7 .

Loyalty saves money and helps increase sales. Up to 70% of future sales can come from customers who have already purchased from you before 6 .

Effective after-sales strategies
After-sales strategies are very important for creating strong bonds with customers. They are divided into two types: active and receptive. In active, the company seeks contact with the customer. In receptive, the customer seeks help from the company.