Google Ads campaign on the display network

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The Google AdSense advertising network is more than two million websites, videos, and apps that can display ads from Google Ads campaigns. It is the largest advertising network in the world, reaching over 90% of Internet users. Using this tool, you can display ads in specific topic categories (e.g. healthy lifestyle), targeted to a specific audience (e.g. young mothers), or tailored to a specific location.

The article answers the questions:

What does a Google Ads campaign look like?
What type of Google Ads campaign should I choose?
What is the reach of advertising in the Google Ads network?
Contents:

The nature of an advertising campaign in Google Ads
Google Ads Advertising Campaign Type
The nature of an advertising campaign in Google Ads
The Google Ads advertising network campaign is primarily image-based, and its c level email database goal is to promote the brand and build its awareness in the eyes of customers . This solution can be implemented in the form of text advertising (sponsored links), graphic advertising (static banners in JPG, GIF, PNG extensions), multimedia advertising (dynamic animations in GIF, FLASH, HTML5 extensions) and in the form of video advertising (YouTube or sites that post videos from this service).

Google Ads Advertising Campaign Type
The tool that is best suited for conducting precisely targeted advertising campaigns and reach campaigns addressed to a wider audience is the Google Display Network .

This tool can be used in image campaigns using various forms of targeting:

Contextual targeting – in this case, ads are matched to selected content on the Internet using keywords. This method works perfectly when ads are to be placed on many websites that are similar in terms of subject matter. In this case, the right selection of phrases plays an important role, as they should clearly describe the subject matter of the websites where the ads are to be displayed.
Topic targeting – this method allows you to place ads on sites whose content is directly related to a specific topic. For the advertiser, this means that a specific ad will be placed on sites that contain content from a specific field. It is worth noting that these can be general fields, such as “home and garden”, as well as very narrow ones, such as “cycling clothing”. In this case, there is no need to develop a list of keywords – it is enough to indicate the thematic scope of the sites on which the ad is to be placed.
Placement targeting – this solution works best in the case of image campaigns, when it is important that the ad is displayed on a specific website. In this situation, it is worth using the Display Planner tool, which will allow you to provide the right amount of data on most display network websites. It is also possible to combine contextual targeting with placement targeting.
Audience targeting – this is a tool that allows advertising to reach a specific group of recipients. In this case, the algorithm remembers user behavior and displays ads that are related to their interests. In this case, remarketing is also available, which allows you to reach people who have previously visited a given website. In this case, the group of recipients can be narrowed down using demographic criteria, such as gender or age. This solution allows you to reach the desired recipients, so you can safely say that it is the best alternative.