The five most serious errors we have found are:

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1.- 4xx error codes, which affect the user's ability to use or access the site correctly.

2.- Slow page loading speed, which will drive users away and negatively impact SEO.

3.- Problems with mixed content, which will negatively affect the user experience and reduce trust in your website.

4.- Missing or empty title tags, which prevents Google from identifying the content correctly.

5.- Redirection chains and loops, which prevent users from reaching the correct destination quickly.


E-commerce growth - Alberto Flores
If we start from the fact that all the changes that Google is making are aimed at improving the user experience in its search results and that the rise in traffic from mobile devices is unstoppable and Google will never be left behind in the face of all this, it is clear to us that adaptation with the mobile first index is of utmost importance in an e-commerce.

This is why, in order to design and develop an e-commerce site for mobile first index, we have to think above all about the user experience on a mobile device and act in such a way that this is the basis of said development.

Basic aspects must be taken care of, such as content, which must be relevant in both versions, having structured data for both the mobile and desktop versions, internal linking is important to take care of, especially for e-commerce sites with different URLs depending on the version, keeping in mind that loading times must be good and that the mobile version is optimized for a good crawl budget experience.

3.- Use SERP functionalities
SERP features are becoming more and more valuable.

They increase your visibility, authority and, as a result, sales.

As highlighted in SEMrush research data, top search results often display a range of SERP features, with the most common ones worldwide being reviews, sitelinks, carousels, and images.

Our research has indicated that the “Reviews” SERP feature is the most common one – this makes sense, given that reviews are one of the most powerful tools you can use to increase sales, as they can quickly build trust and convey value to your audience.


Ecommerce growth - SERP features
Each of the features listed above should be obvious to search engine users and can be added using schema markups so you can provide more information to users in search results.

This method will make you much more competitive and these features can mean the difference between winning a sale or losing it to the business immediately above or below you in the search results.


E-commerce growth - Eduardo Garolera
Without a doubt, the star SERP feature is the featured snippet or instant response, since in a certain way it changes the search paradigm, by not looking so much for the click but rather for on-SERP visibility, and it also allows us to optimize for voice searches, since a very high percentage of them return an instant response as a result.

On the other hand, we must always keep in mind the local pack, since in many searches that we do that include a localization component, especially from mobile, this type of functionality appears and in most cases that we see it can always be optimized a little more.

The most important change is reflected in the approach to a certain part of SEO, since we increasingly have to focus on on-SERP SEO, email in french which is about making the most of the visibility that these SERP features can give us, and detecting which queries these features generate.