Generation Z seeks out socially responsible companies

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In Spain, the report “ The SDGs in Spanish cities ” prepared by the Spanish Network for Sustainable Development (REDS) indicates that 82% of the SDGs are halfway there and in a progressive transition towards sustainability. And according to the Executive Summary of the Youth Report in Spain 2020 by the Youth Institute (INJUVE), 14.9% of young Spaniards reported having taken part in demonstrations, strikes or protests during 2020 to put a stop to the climate crisis.


As Generation Z begins to enter the workforce, their concerns are also transferred to the professional sphere and they seek to work in socially responsible companies that leave a positive impact on the planet and grow with purpose .

This is something that personnel and talent acquisition managers at companies such as Dell Technologies are already taking note of, as they are seeing a great deal of interest from young people in how the company is driving positive change for society .

Across our ecosystem, there has been an increasing demand from companies how to get uk whatsapp number promote responsible actions, whether by our clients or our partners. In fact , almost all (95%) of our major clients include social impact as a dimension when evaluating proposals and requests for tender.

If half a century ago the priority was to create value for shareholders, today's socio-economic and environmental reality must be to leverage technology to create social impact. Because when we invest in this, we invest in the future of everyone, local communities prosper, economies grow and the next generation of business leaders will work to grow with purpose.

Going forward, areas like sustainability and diversity, equity, and inclusion (DEI) will only grow in importance to our customers and consumers.

Technology as an enabler of positive impact
At Dell Technologies, we have always believed in the power of technology and data as enablers of that positive impact. Together, they will make the difference in humanity taking its greatest leap forward. According to an Accenture study , companies that embrace both technology and sustainability are 2.5 times more likely to become leaders of tomorrow.

If we think about our own example, the company was founded on the idea of ​​using technology to drive human progress. In line with our environmental social responsibility strategy and Progress Made Real 2030 social impact plan, we are already delivering ahead of time by successfully taking steps to accelerate the circular economy, cultivate diversity, equity and inclusion, and transform lives to impact one billion people while upholding ethics and privacy.

For example, we have worked with AT&T to support their Connected Learning Centers project announced in September 2021.

In April 2021, the Dell Malaysia team successfully commissioned the largest solar panel installation at our Penang facility in Malaysia. This solar PV system will power more than 25% of our facility’s production lines, potentially reducing its annual greenhouse gas emissions by about 650 tons.

Additionally, we have been working with Citizens of the Great Barrier Reef to save the world’s largest reef system. With only 5% of the Great Barrier Reef regularly monitored, we are helping scientists accelerate real-time data collection as part of the Great Barrier Reef Census project in partnership with the University of Queensland, the Great Barrier Reef Marine Park Authority, the Great Barrier Reef Marine Park Authority, the Institute of Marine Science and James Cook University.

The first stage of the project has been completed with resounding success: more than 13,000 images have been captured for analysis . We are also helping to analyse the images as part of the conservation effort.

Another example is in India where our Digital LifeCare program has over 100 million citizens enrolled and is improving the public healthcare program again with the power of data.

Generating a positive impact on 1 billion people by 2030
But our vision for the future is even bigger. That's why one of our goals to grow with purpose and generate social impact is to use technology and leverage it to improve advances in education, health, and the development of economic opportunities that generate a positive impact for more than 1 billion people by 2030.

The changes we are seeing in the world today will impact our business, from our suppliers and our operations, to our customers. That is why corporate social responsibility today is non-negotiable and we must go above and beyond to deliver. We can drive change through people and technology to achieve a positive and lasting impact .

There is no competition when it comes to solving the world’s problems. Corporations, entrepreneurs, communities and individuals, across all generations, must come together for the greater good. We all play a role and can emerge stronger and build back better to create a meaningful impact for future generations. We must focus on creating social impact , because when we invest in this, we invest in the future, communities thrive, economies prosper and the next generation leads with purpose.