The so-called market or in-market audiences (3)

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These are users that Google has determined are planning to purchase a certain product, in line with their activity (remember that the all-powerful Google watches us in every corner of the Internet and knows a lot about us).

Audiences with demographic data (4)
Married people, single people, people with an apartment in their own right or rented, etc.


Example of adding audiences to a Google Ads campaign
We just have to explore each audience category and add all the available ones to our campaigns.

We can start by adding audiences to a campaign, so that it serves as a basis for later copying and pasting these audiences into the rest of the campaigns.

My advice is to not skimp when adding audiences.

Include all of them, whether they are more or less related to your business, since Google will simply collect data on how these users behave when interacting with your ads and you can end up obtaining very valuable insights.

As for remarketing audiences , remember that you can also play, as Google recommends, with the distance in time of the different lists.

For example, you can create the same list with different durations (2 days, 7, 14, 30...).

So, if you notice that visitors from the last 2 days are performing particularly well, you can introduce a positive bid adjustment.

Similarly, if you notice that shoppers in the last 2 days are generating a high non-converting cost, you might conside email list india r applying that same negative adjustment.

Even if you think they won't be useful, add as many audiences as possible to your campaigns and collect data.

You may come across very valuable information about your target audience.

Finally, to create an audience you just have to go to the Tools menu, from the Google Ads online interface and then choose Audience Manager , within Shared Library.