Books on contextual advertising

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Books are not a popular way to learn PPC and internet marketing in general. There are several reasons for this:

the emergence of new tools and the updating of old ones occurs faster than books are written and published;
learn more effectively through interactive courses, where you can see live how advertising systems work, practice with homework and get feedback;
It is not so profitable for teachers to write books for 300 rubles when they can make an online course for 300 dollars.
If new books are written, in most cases they are a tool for self- spain telegram data promotion with little value for the reader.

But if you find it more convenient to study the information this way, we have selected 2 classic books from Western experts:

Contextual advertising that works. The Google Ads Bible (Perry Marshall and Brian Todd) is a fairly old book, but nevertheless a good tutorial for those who have just started mastering PPC. It tells how to plan a campaign, how to choose keywords, create attractive ads and analyze the results of the advertising campaign.

Google Adwords. A Comprehensive Guide (Brad Geddes). Although the book is dedicated to Google Ads, the advice from it is also applicable to Yandex Direct. The book helps to understand the psychology of the user so that the campaign does not just give clicks, but helps to achieve the business goal.