There are four basic strategies according to this type of analysis and each one responds to a need. Once you have identified the objectives, you will have to consider which actions will bring you closer to them.
Each of them is obtained by relating several of the quadrants of the SWOT matrix.
Offensive or Attack Strategies
They are obtained by relating Strengths + Opportunities.
These strategies focus on exploiting the strengths of each business. They take advantage of their comparative advantage in the market, managing to position themselves with relative ease. They are ideal mobile number database pakistan for SMEs that have a differentiating element that sets them apart from their competitors.
They are growth strategies.
Survival Strategies
They are obtained by relating Weaknesses + Threats.
They focus on addressing market threats and avoiding weaknesses inherent to the business. These are actions aimed at eliminating negative aspects that threaten the business.
Defensive Strategies
They aim to prevent the situation from worsening (loss of market position, for example).
The aim is to improve the current situation. All kinds of actions aimed at exploiting opportunities and maintaining/reinforcing strengths and comparative advantage predominate here. Companies that are already established are particularly suitable.
They are obtained by relating Strengths + Threats.
Reorientation or Adaptive Strategies
It seeks to transform the situation by making changes that eliminate our weaknesses and create new strengths. In this type of strategy, actions focused on correcting weaknesses and exploiting opportunities will predominate.
They are obtained by relating Weaknesses + Opportunities.
task automationHow to perform a CAME analysis
As with the SWOT, when creating the CAME matrix your goal will be to generate ideas, in this case, about possible strategies.
At the beginning, you should not focus on finding the ideal strategy for each situation, but on proposing many viable options. In a later phase, with both matrices in front of you, you will have to set about choosing the best strategy.
During your SWOT analysis, you will need to think of different strategies that allow you to improve the Weaknesses and Threats obtained in the SWOT.
At first, limit yourself to a brainstorming process that you can do alone, with your team or with family and friends, if it is a personal CAME analysis. Later, you will be able to evaluate and select the most appropriate alternatives to obtain the best results.
Do the following exercise to create your CAME
Take each quadrant of your SWOT matrix and ask yourself how to solve or promote the problems or advantages of your business. These are some examples of questions you can ask yourself when you are creating your SWOT matrix:
What actions can I take to counteract the identified weaknesses and their effects?
What concrete actions can I take to turn a threat into a weakness in the medium term?
How can we ensure that our strengths remain our strengths?
What specific actions will help you maintain the competitive advantages you have today?
How can we take advantage of the opportunities that you have identified in the market and that directly benefit us?
Tools and programs to make a SWOT
As I explained to you before, both the SWOT analysis and the subsequent CAME analysis are exercises where you have to be very self-critical and give your creativity a lot of wings.
The best thing to do is to use paper and pen, post-its, stickers, markers and everything you need to capture your ideas in the best possible way.
However, if you are not very well trained or it is your first time, you can also use some tools that can be very useful to do your SWOT.