The new anti-marketing

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The fact is that today, in the digital age, this anti-marketing has become a way for consumers to defend themselves . And the truth is, that the fact that the consumer has to defend themselves in this way, does not speak very well of this marketing, let's say?

You've probably seen how a simple tweet has put more than one company on the ropes, or how a criticism on YouTube has gone viral enough to force a marketing campaign worth billions of euros to be rectified. And I'm not even going to tell you if that anti-marketing is then promoted by some famous person.

But does this mean we should abandon marketing?


Well, if we are referring to this saturated marketing all israel product list that is bothering the consumer, my answer is a YES as big as the Zaragoza Cathedral.

And here you have a great opportunity, because if you put that aside and participate in this new anti-marketing, what you will be doing is paving the way for your brand so that these consumers feel comfortable with it. You will be applying the idea of ​​"less is more", turning anti-marketing into a new marketing strategy in itself that consumers will not have to defend themselves against . Everyone wins.

Will it be me?
I don't know, maybe I'm exaggerating and this feeling of saturation that encourages me to be anti-marketing only happens to me, or is it just spring that stirs the blood?

The fact is that if I, as a consumer or as a creator of marketing content, have to do anti-marketing to balance the scales, as a new marketing strategy that works or simply to go against the current, I'll be here like a salmon. And while we're at it, if only for my own mental health, tell me that you also have this feeling.