Pinduoduo exceeded .Subsidies have since become

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On January 2, 2018, Pinduoduo entered the big promotion for the first time and announced that it would work with brand merchants to make substantial concessions on the 10,000 most popular products on the entire network in the form of "100 million yuan cash subsidy". Compared with the subsidies of other e-commerce platforms with complex algorithms, Pinduoduo's 10 billion yuan subsidy is simple and straightforward. It is either a direct subsidy or a direct price reduction. There is no need to make a group order or play "full reduction". It also allows Pinduoduo, which originally had an advantage in the sinking market, to win more market share and users.



Data from early years showed that the number of orders of Pinduoduo's long-term japan code number telephone strategy and a powerful means to attract users. Through this means, Pinduoduo artificially created a price trough to snatch a large number of user orders from Tmall and JD.com. In fact, Taobao in the early years also relied on low prices to defeat offline retail and started the prosperity of e-commerce; JD.com also defeated the then book e-commerce overlord Dangdang.com and the traditional home appliance retail leader Suning through low prices, thus winning a relatively stable market position later.



However, as Taobao and JD.com continued to grow and develop, their low-price advantages were lost until 2006, when the two major platforms began to pay attention to low prices again. In fact, almost all e-commerce platforms have launched low-price products since 2006. In addition to Taobao and JD.com, there are also live e-commerce platforms such as Douyin and Kuaishou. Like Pinduoduo, Kuaishou e-commerce is also based on the sinking market and ushered in rapid growth in performance in 2007. In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience.