In some way we can all exemplify emotional experiences with brands or products

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The video shows how our perception and belief about a product or brand (its positioning) is able to influence our decisions, linking to our emotions by associating familiarity, closeness, providing trust, loyalty and giving added value to the brand.

I live in Barcelona but for work reasons I often have to travel to Portugal and whenever I go I buy "Ovomaltine" (a product that is not sold in Spain) I buy it because it reminds me of my childhood when I lived in Brazil and this emotional link is not given by its colors, its advertising, packaging, etc., because here in Spain I do not receive its advertising or any type of marketing input, the key factor is my emotional experience acquired with the consumption or use of the product over time. I could cite many more examples such as fabric softeners, shower gel, candy, shampoos, perfumes, cookies, soft drinks, among others that follow this same principle "emotions that we transfer to a product".

At this point, marketing and advertising executives go hunting all life whatsapp number south africa for our emotions and try to decipher our brains with the intention of manipulating our decisions (even if they deny it), selling the idea that there is a "buy button" in our minds, thinking that it is possible to dominate our unconscious, monitoring it and measuring basically three elements: Memory, attention and emotion, creating parameters of "behavioral reliability". As I mentioned before, it seems to me that this type of study can be useful and help to understand consumer behavior, but they do not determine sales success at all and are incapable of deciphering our minds.

There are those who believe that our "irrationality will decide" based on a theory from the 60s called the "reptilian brain" where they argue that this primitive brain common to reptiles is the one that determines our ancestral reflex behavior such as: Running, fighting, eating or copulating, controlling the basic processes of survival and that it is enough to show an image or know how to tell a story that makes us feel happy, sad or guilty so that these emotions will motivate us to decide in a positive way to their interests, with this they consider that they can sell whatever they want. The problem is that neurobiologists and neurophysiologists never recognized MacLean's theory of the trumpet brain (reptilian brain), it is based on false notions of the functioning, structuring, anatomy and intraspecies evolution, but in the end its defenders guarantee that they give results...