You can show ads to people who listen to specific musicians

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Scope of application: announcement of concerts of a favorite band, merch with musicians, targeting lullabies for babies and audiobooks for mothers - the tool can be used in many ways to find an audience.

Advantages: will help find the most relevant audience based on musical preferences. No need to parse users from different musical communities anymore.

Disadvantages: the inability to select little-known artists to target more precisely: for example, playlists with selections for children.

How to set up: You can select targeting in the advertising account in the block with the “Interests” settings: find the “Listen to musicians” field and specify the names of artists or groups. There are currently about 50 thousand performers in the database.


Setting up music targeting looks like this

Auto promotion of goods
You do not create creatives for advertising facebook database and do not select targeting in the advertising account settings. The smart algorithm of VKontakte selects suitable products and shows them to interested people and to those who have already viewed the catalog, but left without buying.

Scope: for those who have just opened their business and do not know the principles of operation of VKontakte advertising tools.

Advantages: quick setup from a smartphone without diving into audience selection and automatic creation of creative from existing products in the group. Automatic selection will select the cheapest and most relevant audience. The platform in this tool works for you - creative, targeting, social demographics, target audience.