A graphic design trend that many have certainly appreciated is animation. It is now found in almost every third newsletter. Online stores have especially fallen in love with this feature, and for good reason – animation really enlivens the letter. The main thing is not to overdo it with the number of gifs.
A great example is the newsletter from Wildberries. By the way, here the marketers did not miscalculate with the subject - "?Weather forecast from Wildberries: discounts on new products, sometimes promo codes." Even the emojis that had become a bit boring fit in organically, don't you agree?
Newsletter from an online store with animated graphics
Newsletter from an online store with animated graphics
What are the chances that Zendaya would have caught your attention in a series of posts from the newsletter if the preview had been static?
Letter with animated elements
Newsletter with animated graphics elements
Another example where animation plays into your hands is the email from Sunlight asking you to confirm your email address.
Letter with animated button
Newsletter with animation element
Minimalism
This trend, perhaps, is eternal. Some features will be replaced by others, while minimalism will never lose its relevance.
This is what a webmaster digest from Yandex looks like: short, to the point, no distracting elements.
A graphic design trend that many have certainly appreciated is animation. It is now found in almost every third newsletter. Online stores have especially fallen in love with this feature, and for good reason – animation really enlivens the letter. The main thing is not to overdo it with the number of gifs.
A great example is the newsletter from Wildberries. By the way, here the marketers did not miscalculate with the subject - "?Weather forecast from Wildberries: discounts on new products, sometimes promo codes." Even the emojis that had become a bit boring fit in organically, don't you agree?
Newsletter from an online store with animated graphics
Newsletter from an online store with animated graphics
What are the chances that Zendaya would have caught your attention in a series of posts from the newsletter office 365 database if the preview had been static?
Letter with animated elements
Newsletter with animated graphics elements
Another example where animation plays into your hands is the email from Sunlight asking you to confirm your email address.
Letter with animated button
Newsletter with animation element
Minimalism
This trend, perhaps, is eternal. Some features will be replaced by others, while minimalism will never lose its relevance.
This is what a webmaster digest from Yandex looks like: short, to the point, no distracting elements.