Analyze the current market

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Once you have decided on a topic, study the market and the competition to identify trends and demands.
Assess whether the content of the mini-course meets a real need of the target audience and can spark interest.

Solve a real problem
Address an initial problem that engages your b2b email list and naturally leads them to more advanced content or more complete solutions. This increases engagement and creates opportunities to offer more in-depth content.

Plan and organize the mini-course content
Organizing your content is essential to ensuring smooth and efficient learning.
Define the course duration, topic order, schedule, and delivery deadlines. Analyzing these details helps you structure an engaging and easy-to-understand course.