Best time for LinkedIn posts: Understand your audience

[sakibkhan22197]

LinkedIn is one of the most important platforms for networking and job searches and has been part of Microsoft Corporation since 2016. The platform offers great opportunities to build professional connections and organize your posts, including the best times for LinkedIn posts.

To score points with your LinkedIn posts, the question arises: When is the best time to post on LinkedIn? It's important to understand your target audience , as users' interests vary, and this influences the best time for LinkedIn posts. The following two points are therefore important in the context of a social media target audience analysis :

Demographics : Analyze your followers’ demographics across industries, professions, poland phone number data and geographic locations, and gain insights into LinkedIn’s best time to post.
Online behavior: Find out when your followers are most active and gain information about the best time for LinkedIn posts.
LinkedIn Algorithm: Analysis and B2B Relevance for LinkedIn's Best Time to Post
LinkedIn is currently the world's largest business platform, with a focus on B2B communication. The platform's algorithm is crucial to its functioning. This algorithm evaluates and prioritizes content based on its relevance to the user, including the best time for LinkedIn posts.

To effectively manage the algorithm, consider the following aspects regarding LinkedIn's best time to post:

Create high-quality content tailored to your target audience and, if possible, always consider the best time for LinkedIn posts when delivering them.
Regularly monitor the success of your posts, including LinkedIn's best time to post, and adjust your strategy accordingly.
Although companies like Microsoft do not publish information about the algorithm's features or answers to the question of when the best time to post on LinkedIn is, there are studies with insights, such as Richard van der Blom's 2021 study or Hootsuite's 2023 analysis .