What social media recruiting channels are there?

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In social media recruiting, choosing the right channels is crucial. But which social networks are suitable for what?

XING was the pioneering career network in Germany, Austria, and Switzerland. The platform has since lost reach to its US competitor LinkedIn. Nevertheless, it remains worthwhile for companies in German-speaking countries to search for suitable candidates there.
LinkedIn offers people more options with a free profile than XING. This may be one south korea phone number data reason why LinkedIn has become more attractive over time. LinkedIn offers recruiters many opportunities for passive and active sourcing.
A rather older target group is active on Facebook .
Instagram appeals to a target audience that is more interested in visual content. Creative professionals, for example, are particularly easy to find there.
The youngest users are on TikTok , making this short video platform particularly suitable for finding trainees and other young talent.
YouTube remains the top platform for video content. A dedicated career channel or at least a YouTube playlist should therefore be part of your recruiting efforts.
Messenger services like WhatsApp have numerous users, so they should be part of your recruiting efforts.
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Social Media Recruiting Examples and Tips
Creativity is king: If you want to stand out as an employer on social media and reach the right talent, you have to come up with something creative. A job advertisement on LinkedIn and a few posts aren't enough. Rather, you need an idea that works across channels and integrates the various components—such as the job advertisement, the application portal, and social media—to make the application process as easy as possible for candidates.

A successful social media recruiting campaign cleverly utilizes the many possibilities offered by various offline and online channels and relies on powerful visual storytelling : Through real stories from real people and insights into everyday working life, candidates experience firsthand what it's like to work there. The company's values ​​and mission also play an important role in the visual representation and thus make a lasting impression on potential applicants. The overarching principle applies throughout: remain authentic. Otherwise, a company loses its credibility and thus also loses its attractiveness as a potential employer.