5 Groundbreaking Social Media Marketing Trends 2025

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The following trends not only serve as inspiration for your content planning, they also ensure that you develop innovative content:

1. Stories and zeitgeisty posts

Instagram Stories remain in demand and thrive by capitalizing on FOMO (fear of missing out). Stories-style content is also interactive and often unmissable. As content that defaults to first appearing in your followers' feeds, a timely Story with an accompanying post can help your brand "skip the queue" and stay fresh in your audience's minds. Stories are also especially valuable for taking your followers behind the scenes and making your feed feel more personal.

For example, consider how you can use Stories to share an event or take your bolivia phone number data followers on a journey without them having to leave their favorite app, Instagram.

2. Short video

Social video is booming, especially with the rise of TikTok and Instagram Reels. Short-form content continues to dominate social media across all platforms due to its high engagement rate. Data from the Sprout Social 2022 Index shows that consumers find short videos 2.5 times more engaging than long videos. About 66% of users also say they pay the most attention to short-form content.

Thanks to advances in DIY and remote video production, you don't need a huge video production budget to be successful. All you need is a laptop or smartphone and a few tricks, like best practices for video length and editing tools.

3. Posts that show your human side

Both personal and personable content should be a cornerstone of your social media content marketing strategy. Don't be afraid to remind your followers of the people behind your posts. Remember that 34% of consumers want to see content that highlights a brand's personality. Seize the opportunity to be authentic and connect with your customers with human posts.

4. Collaborate with creators

Social media collaborations are highly effective when done right. If you haven't already, it's time to take advantage of the creator economy. They can help drive traffic to your website, create compelling content, and inspire purchasing decisions. Just remember that followers value creator qualifications, so choose them carefully. Experience with the product or service and authenticity are key here.