Features
This type of customer has active accounts in several institutions , using digital accounts occasionally for promotions or occasional transactions. Although they use digital platforms, they still prefer traditional payment methods, such as credit and debit cards.
Churn correlation
This is a profile that demonstrates low loyalty to a denmark mobile database institution, increasing the risk of churn. The absence of attractive offers or clear benefits may lead you to migrate to another institution.
Furthermore, his sporadic use of the app indicates that he does not have a strong connection with the brand, which reinforces the possibility of churn if the bank does not offer something exclusive that sparks his interest.
Profile 3: “Pragmatic” Customer – Focused on the basics
Features
This person values simplicity, tends to use an older cell phone, carrying out only essential banking operations, such as payments and transfers, with no interest in exploring new features of the app.
This is a customer who prefers to keep contact with the financial institution to a minimum, prioritizing practicality.
Churn correlation
Significant changes to the app interface or the execution of simple tasks can trigger churn, as can changes in tariffs or the introduction of unexpected fees.
This is a type of customer who seeks an uncomplicated experience and any increase in complexity can generate dissatisfaction.