nd selective positioning

[moniyamkta06]

The department for points of sale : it allows you to target customers based on the store closest to their place of residence, or to let them know when a new store opens near them.
Ages : this data allows us to push the right brands and personalized advice.
Astrological signs : Lulli sends segmented “horoscope” newsletters that are a hit, offering personalized products and advice by sign.
Styles : thanks to a personality test sent in its welcome pack, Lulli draws up the "fashion profile" of its subscribers: casual fashion, bohemian fashion, chic fashion, etc.
All of this captured data will thus give rise to targeted communication antigua and barbuda b2b leads opportunities, or various customizations. They will also help to choose the communication channels best suited to the customer journey.

Establish a qualitative a

Like its segmentation, the brand instills in its content strategy an approach where on and offline are closely linked .

The objective: to ensure that customer relations are not limited to one of the two worlds, but rather draw on the best of both!

For example, the brand has set up a marketing automation scenario following a first visit to the store: an identified customer (who is not already a buyer on the online store) will receive a welcome message inviting her not only to extend her experience on the site , but also to discover the flagship designers of the Lulli universe.