Check out some tips below on how to work on your company's marketing during the coronavirus crisis.

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Don't stop marketing: the watchword at this time is change. There's no point in trying to sell your products and services the same way you did before. People are – rightly – concerned about survival and keeping their jobs, and you and your company must adapt to this new need. How? It's time to work on your BRAND and generate value with content marketing. An interesting action would be to seek to help people, organizations and even netherlands mobile database companies. Let people know your brand and how you are reacting with ideas and seeking solutions for people. Invest in tutorials on subjects you are an expert in and how you and your company can legitimately contribute at this time.
Adapt: ​​Do you know that project of starting to sell online or finally opening an e-commerce that you had in mind? This is the time to start. Use technology to your advantage: messaging apps, emails and even social media to start selling your products. If you can't sell, adaptation and creativity also help, once again. For example: if your company used to host parties and events in general, how about using your network of suppliers and your logistics knowledge and starting to make deliveries during this period? Elderly people, people with mobility problems, and people with serious illnesses may need services like this and you can help with your knowledge in your production chain. Are you in the hotel, lodging or tourism sector? See if it is possible to form partnerships during this pandemic and offer accommodation to at-risk groups (professionals who cannot return home, for example, such as healthcare professionals), vouchers or discounts to be used when social distancing returns and take advantage of solidarity: if you are in the hairdressing industry, for example, if you buy a haircut in advance, the company will offer another one free to the needy. Use your imagination, responsibly and always follow the health guidelines of the competent authorities;
Think about the future: use marketing now to be relevant in the future. Build a relationship of trust with your audience. Get involved in charitable causes and invite your network to do the same. Be useful by providing tutorials on topics in your field of expertise. If you are a pool caretaker, offer tips on how to maintain the quality of the water for longer; if you are a manicurist, offer your knowledge on how to take care of your nails at home; if you are a hairdresser, teach how to take care of your appearance safely; if you are a professional in the recreation area, help parents and caregivers entertain their children who are at home. As mentioned above: it is time to generate value for your customer, be present now to resume sales in the future.
Seek help: It's time for you to also seek opportunities and expand your knowledge and digital presence. Don't know how to do it, are you in doubt, don't know where to start? Look for projects, initiatives and actions that can help you establish or maintain your communication with your customers. How to work on your company's Marketing during the coronavirus crisis?
The 2dcb Communications and Branding Agency is running a social project to help small business owners use digital marketing. The agency created the #2dcbporvocê campaign and will offer free consulting to help small businesses use digital marketing due to the pandemic scenario. The initiative is aimed at small businesses in Bauru and the region and the rules are available here: http://conteudo.2dcb.com.br/campanha-2dcbporvoce .