? Types and Marketing Value
WhatsApp is end-to-end encrypted, meaning no one — not even Meta — can read the actual content of messages. But marketers still have access to valuable metadata and user interactions.
A. Engagement Data
Message delivered/read status
Response times
Clicks on links, CTAs, and buttons
Media file interactions (images, videos, documents)
B. User Profile Data
Name, location (if shared)
Phone number and country code
Language preferences
Last interaction timestamp
C. Behavioral & Sentiment Data
Frequency of conversation
Product interest based on catalog interaction
Feedback/satisfaction ratings
When analyzed ethically, these insights help marketers:
Personalize messages
Segment audiences
Optimize conversion paths
Identify friction points
4. Using WhatsApp Data for Personalization and Targeting
In the age of hype r oman whatsapp number data -personalized marketing, first-party data is gold — and WhatsApp offers it in real time.
How Marketers Can Use This Data:
Segment customers by location, purchase history, or engagement
Send dynamic messages based on customer preferences
Personalize promotions (e.g., discounts on viewed products)
Trigger messages after abandoned carts or incomplete signups
Offer product recommendations based on past conversations
Example:
A user who asks about vegan products can be tagged. On future campaigns, they receive vegan-specific product launches and blog content — not general promotions.
With tools like Zoko, Gupshup, or WATI, these actions can be automated and scaled across thousands of contacts.