Broadcasts vs. transactional messages
Retargeting campaigns via WhatsApp
Loyalty and re-engagement campaigns
PART III: AUTOMATION, TOOLS & OPTIMIZATION (~6,000 words)
Chapter 8: Automation Through AI and Chatbots
Designing conversation trees with data inputs
Natural Language Processing (NLP) for improved targeting
Triggering real-time decision trees based on user behavior
Chapter 9: WhatsApp Data Dashboards and KPIs
What to track: reply rates, drop-offs, goal completions
Daily/weekly/monthly dashboard examples
Alerting and benchmarking for performance
Chapter 10: Tool Stack for WhatsApp Data Marketing
Overview of top tools: Zoko, WATI, Gupshup, Twilio, Yellow.ai
Features comparison (analytics, broadcast, ecommerce)
Use cases and integrations with Shopify, HubSpot, Salesforce
PART IV: ETHICAL USE, CASE STUDIES & FUTURE (~10,000 words)
Chapter 11: Data Privacy and Compliance on WhatsApp
GDPR, CCPA, and WhatsApp Terms of Service
Opt-ins and opt-outs — building compliant lists
Consequences of misuse
Chapter 12: spain whatsapp number data Case Studies — Real Brands Using WhatsApp Data Effectively
Flipkart: Retargeting via product data
KLM: Travel data and real-time support
MyGlamm: Personalized cosmetics journeys
Small Business example: Local restaurant campaign
Chapter 13: WhatsApp and Conversational Commerce
In-chat checkout
Payments and receipts
Turning engagement into direct sales
Campaign Types and Data-Driven Execution
-
- Posts: 151
- Joined: Sat Dec 28, 2024 3:28 am