If you know what Digital Marketing is, you will surely have heard of the term “conversion” because for Digital Marketing specialists, conversions are of great importance for any business.
But what do conversions mean?
A conversion in Marketing refers to when a user who visits our website performs an action that we want them to perform or completes a desired objective.
In this case, they become potential customers from visitors or directly from customers if they make a purchase.
To better understand it, a conversion occurs when a user goes from being a passive visitor to becoming an active visitor interested in our brand.
What can count as conversions?
As we've established above, a conversion is basically the completion of desired goals and can be applied to any valuable action a person takes on your website. Since there are a wide variety of valuable actions, conversions can be a number of things.
Sales
Guides
Email logs
Completion of forms
Record
Subscription
Visits to a key page
Phone calls (or other direct contact)
You don't need to apply all of these types of conversions at the same time, and you're not limited to monitoring only the conversions on this list - you can choose which actions are relevant to you.
Remember that anything that indicates customer interest or brings them one step closer to the buying cycle can be a conversion.
User making online purchases
Why are conversions important to you?
Conversions are important because they make your business profitable.
Yes, it is true that the final conversion is the sale, but the other conversions are also important because they help you determine who your potential clients are and convert them into clients through the use of the conversion funnel .
Keep in mind that just as conversions are important, it is also important to track conversions, because this way you can understand your customers and understand which tactics are working and which are not.
There are several key conversion terms that are used when paying for list of argentina cell phone numbers paid advertising or performing conversion efforts alone.
Conversion rate
Conversion rate refers to the percentage of visitors who convert after seeing an offer or call to action on your website.
Conversion Rate Optimization
Conversion rate optimization refers to optimizing your website to encourage more users to convert.
Cost per conversion
The term cost per conversion refers to advertising and refers to the cost of the advertising per number of conversions that occur through that ad.
Cost per conversion attempts to measure how much you will have to pay for each conversion.
How to analyze a conversion?
The ideal is to find out and analyze the return on investment of each of the channels that were used to generate the conversions. For this reason, a good way to analyze the conversion is to segment it by web traffic sources.
Web traffic sources
Paid: Visitors come to your website through paid promotions.
Organic Search: Users visit your website through search results organically.
Direct: Refers to when a user generates a visit by directly entering your URL into the browser.
Social: These are visitors who reach your website through social networks.
Referral: These are users who arrive at your page from third-party websites.
Email: When users arrive through email marketing campaigns .
User entering a portal with his username and password
What tools to use to increase the conversion rate?
There are several tools you can use to better analyze and even boost your conversions.
Website Surveys
This tool can be a great help in getting real-time qualitative feedback from your visitors while they are on your website.
If you carry out a good survey at the right time, you can obtain information about the functioning of your website and the opinions of your visitors regarding their user experience and, why not, your products or services as well.
Heat maps
Heatmaps offer a visual representation of the interaction between your visitors and your website and will therefore help you discover valuable information about their behavior.
Recording of the sessions
Another very helpful tool is recording your users' sessions, as it also allows you to understand browsing behavior by observing your visitors' interaction.
This way you will be able to know which are the weakest points of your website that should be subject to improvement as well as discover which are the strongest parts.
What other elements can prevent conversions from occurring?
A weak call to action
Make sure you continually test each element of your web page to ensure they are driving the user toward the call to action.