How to Collect Segmentation Data for E-commerce

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Win-Back Campaigns: Offer incentives (discounts, free shipping) to encourage a return purchase.
Feedback Surveys: Ask why they stopped purchasing to gather insights for improvement.
Reminders: If they bought a consumable product, remind them when it's time to reorder.
Collection: Defined by a lack of purchase activity over a specific time period.
VIP / High-Value Customers:

Ideas:
White-Glove Treatment: Exclusive access, dedicated customer support, personalized outreach.
Early Access: First dibs on new collections or sales.
Special Gifts/Events: Small tokens of appreciation or invitations to exclusive events.
Referral Program Invitations: Encourage them to become brand advocates.
Collection: Defined by total spend, frequency of purchase, or number of orders.

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E-commerce Platform (Shopify, Magento, WooCommerce, etc.):

Purchase History: Most platforms inherently track this (products bought, categories, order value, frequency, last purchase date).
Customer Accounts: If customers create accounts, you can gather basic demographic data (name, email, shipping address, sometimes gender if requested).
Abandoned Carts: Built-in functionality for most platforms.
Email Marketing Platform (Klaviyo, Mailchimp, ActiveCampaign, etc.):

Integration with E-commerce: Crucial for syncing purchase and browse data.
Email Engagement: Automatically tracks opens, clicks, unsubscribes.
Preference Centers: Allow subscribers to self-segment by indicating interests, gender, frequency preferences, etc.
Forms & Surveys: Directly embed forms to collect demographic and psychographic data.
Website Analytics Tools (Google Analytics, Hotjar):

Behavioral Data: Tracks page views, time on site, internal search queries, exit pages.
Inferred Demographics: Google Analytics can provide aggregated demographic insights (age, gender, interests) of your site visitors, which can inform broader segmentation strategies.
Customer Surveys & Quizzes.