On the Road to the Future: What Digital Marketing Will Look Like in 2030

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It is said that in the coming years, much of what we know is about to change. Well, maybe it has been said for years. But this time, it seems closer than ever. The changes that are being talked about will influence the way digital marketers build relationships with their targets and potential customers.

Artificial intelligence is the driving force behind the great changes that are happening right before our eyes; it represents an opportunity on one hand and on the other, it changes everything we have known so far in the world of marketing.

We're going to see these changes stand out in the marketing field primarily in three key areas:

Changes in media channels : Some media will become less relevant due to the changes australia telegram phone number list some will experience a decline in usage by consumers as well as brands, while other channels will grow and become more relevant.
Regulatory changes : Changes related to user privacy that can be enshrined in law by the state, or changes coming from media providers that can already be seen today (Apple, Google, Yahoo). On the one hand, these changes will complicate companies’ ability to track and collect data, and on the other hand, they will strengthen or perhaps even restore customer trust in brands.
Changes in the technological/operational landscape : Strategic choices and technological decisions can complicate or facilitate the process of brands adapting to upcoming challenges.
We intend to focus specifically on changes in media channels. What is the trend? Which channels will survive and what will happen to the channels we all know? And how does direct marketing fit into the picture?

Table of Contents
Step into our time machine
Much less organic traffic from search engines in 2030
Social media will suffer a crisis of confidence
Direct Marketing to Customers as a Trust Builder
Holistic Multi-Channel Marketing
Step into our time machine
AI tools are already present in all the media we know. According to predictions, the major impact of artificial intelligence will be visible in the coming years; some channels will be strengthened and others will be negatively affected. We will try to detail where this is leading and why these predictions could come true.

Much less organic traffic from search engines in 2030
This sounds like a somewhat bleak forecast for just a few years, but this is the direction the world is heading. Search volumes are expected to decline significantly due to the rise of chatbots like ChatGPT, or the broadening of search results as Google is already doing with its AI insights.

According to studies in the United States, search volumes are expected to decrease by 25% in 2026 and up to 50% in 2028! Moreover, over time, search engines will rely more on AI-generated content, which will attract much more traffic than content created by humans.

This decline in search volumes does not concern brand search volumes. Therefore, one of the keys to success or, more precisely, the right way to adapt is to strengthen the brand.

The role of LLM models is to learn the content of websites, in different languages, and to manage to provide answers to consumers without them having to navigate between sites to find the answers. It is therefore advisable to think repeatedly if the right path is to do search engine optimizations, perhaps it is better to invest the energy elsewher