The MAE Holder: The New Role in the World of Digital Marketing

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Marketing Automation is no longer a strategy reserved for big brands. Small businesses, freelancers, associations and non-profit organizations are using it easily and quickly to develop leads, build customer loyalty, strengthen the brand and increase sales . It is no coincidence that the entire Marketing Automation market and the technologies associated with it already generate tens of millions of euros each year.

Along with the acceleration of technological developments and numerous applications, a new role is developing for him, which until now was in the hands of the marketing manager or the digital manager of the organization: Marketing Automation expert or in short: MAE. The definition of his work includes the holistic management of marketing automation processes in the company (for example, the number of simultaneously operating automations in a medium-sized company can exceed 50) and monitoring the data received from them.

He must choose the most advanced marketing automation system, fully control and australia telegram use all its capabilities, and know all digital marketing channels in order to automate as many marketing processes as possible.

Table of Contents
What skills does a Marketing Automation expert need?
Marketing Automation in the World of Data
What types need a marketing automation specialist?
What responsibilities does the position include?
Why should your company work with the MAE?
What skills does a Marketing Automation expert need?
The activity of a marketing automation specialist is transversal and therefore he must be a team member in the full sense of the word, he must also have skills in analysis and data management, know the most effective marketing indicators and build suitable KPIs for them.
Of course, he must be passionate about marketing strategy in a way that will allow him to plan a precise one for each marketing initiative of the organization. Creativity is also an important component of the job, in order to convey messages in an interesting and attractive way without developing dependence on the people of Coffee and Hart. And what about project management skills? It is definitely worth it for the MAE to have experience in leading complex projects, because in large organizations it is about building hundreds of different automations sometimes for each department.

Marketing Automation in the World of Data
It is difficult to find an organization that does not invest a lot of resources in collecting data and bits of information about each customer, but many of them do not invest at all in improving this data and exploiting the enormous marketing potential at their disposal. The numbers do not lie: DATA DRIVEN organizations use their marketing systems more optimally and get to know their customers better. The world's leading automation experts understand this very well and know how to extract the right data for each marketing automation and associate it with the most effective marketing message. Its role is to know the brand's relevant target audiences and analyze each marketing interaction they have on all marketing channels. The goal: to establish the latest business insights in real time from the data received.

What types need a marketing automation specialist?
The digital era and the multitude of marketing channels make the MAE particularly sought after. In fact, the entire world of e-commerce extends in front of it, but not only. Brands with a large digital presence and marketing agencies are also targets for the direct employment of a Marketing Automation specialist.

What responsibilities does the position include?
Well, you might think that the boundaries of the ECM sector break the responsibilities of the marketing manager a bit, but in the field, these are two very different roles. The marketing manager does not often take care of the strategic planning of an email marketing campaign and does not base the early marketing automation on it. The ECM does indeed do this, and must also manage the leads, ensure that the sales department converts them and retains them in the long term. He must also identify the purchasing habits of the customers and create a constant interaction with them by building appropriate automations. However, his main task is to transform the campaign data into winning business insights and all this in an automated way, which will save valuable time and operational costs.

Why should your company work with the MAE?
Because for those who are not yet working with a Marketing Automation system , the time has come. It is contagious, guaranteed. After the first automation (usually an abandoned cart or a birthday message), comes the big appetite and the number of automations increases rapidly. It is also possible to work with MAE as a freelancer or through a digital agency, but if it is a large company, you really have no choice.