5 Essential Scenarios in Marketing Automation

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Lead generation, customer conversion, customer relationship optimization, all this would be impossible without the implementation of automated scenarios and workflows.

There are two types of leads: active leads and inactive (or dormant) leads .

The former regularly visit your site, read your emails and content, follow you on social networks. In other words, active leads frequently interact with your brand, they show a certain interest in your products and services, without necessarily making a purchase.

Dormant leads, on the other hand, have interacted very little with you at the beginning, and for a long time now, they no longer interact at all: they no longer open your emails, no longer follow you on social networks, no longer visit your website. They do not even really know what products/services you offer, because their interest is not very high.

Having a lot of dormant leads is often a sign of a bad strategy or the absence australia telegram of a Marketing Automation plan . Without a strategy, you miss out on great business opportunities and do not exploit your full potential.

Implementing relevant automated scenarios will multiply your sales, because you will build efficient customer journeys that serve the customer experience. As you know, a good customer experience significantly improves customer relations . And an optimal customer relationship often results in a sale.

But there is strategy, and strategy! You can have a strategy, if it is not good you will not go far.

Defining an effective Marketing Automation strategy is an essential condition for growing your business and developing your turnover .

We invite you to discover 5 examples of marketing automation scenarios to implement without delay.

marketing automation scenario
Table of Contents
Scénarios Marketing Automation et Lead nurturing
Marketing Automation: 5 Examples of Automated Email Scenarios
1 – The marketing scenario to respond to a specific problem
Workflow summary:
2 – The automated scenario triggered as soon as a new lead subscribes to your newsletter
Workflow summary:
3 – A workflow triggered following the download of an e-book
Workflow summary:
4 – A workflow to wake up your dormant leads
Workflow summary:
5 – A workflow dedicated to cart abandonment
Workflow summary:
To conclude
Scénarios Marketing Automation et Lead nurturing
To convert your prospects more easily and quickly, you need to constantly nurture their interest in your products and services. This is the principle of Lead Nurturing . To do this, you must regularly create content and share it with your targets.

Quality content that will provide them with useful information and arouse their curiosity. If you can answer all their questions, your leads will continually move forward in the conversion funnel . And after a while, they will buy from you.

Competition is fierce in every industry. To stand out, you need to be there at the right time . Every time a lead interacts with you. Every time they read one of your articles, click on a link, download a document, watch a video, like one of your posts, etc.



Marketing Automation: 5 Examples of Automated Email Scenarios
1 – The marketing scenario to respond to a specific problem


Creating a marketing automation scenario by product or service, and more generally by customer problem, or by theme can prove to be judicious.

How to do it?

1/ Identify the needs of your prospects and the topics they like, based on their actions on your site (blog articles read, e-books downloaded, videos viewed, etc.)

2/ Schedule a relevant scenario consisting of regularly sending him an email with different content on the subject that concerns him . Offer increasingly dense and high added value content, so that his interest grows and he is ready to be converted into a customer.

By precisely identifying the subject that interests your prospect, and creating a tailor-made journey for them , you will increase their interest and be able to convert them more easily.

Workflow summary: