The unsubscribe rate tells you how your email is perceived

[sourovk291]

How to calculate the unsubscribe rate?




The unsubscribe rate is calculated using the following formula: Unsubscribe rate = Number of unsubscribes / number of emails sent *100

Obviously, it is better that this rate is as low as possible.

Is your unsubscribe rate suddenly increasing?

Perhaps you have recently made changes to your emails; in terms of content, design belgium telegram phone number list the way you address your personas… and clearly, it is less popular!



How can I reduce my unsubscribe rate?


A contact – whether a simple prospect or a customer – can unsubscribe for several reasons:

For some reason, he is no longer interested in your messages. In this specific case, there is nothing you can do about it;
He gets tired of your emails because you are asking him too much. Make sure to tell him the frequency of your mailings when he signs up, so that he is not surprised;
He is a little disappointed because he did not expect, when he signed up for your newsletter, to receive this type of content from you. Be sure to offer several options upon registration so that he can choose the type of content he wants to receive.




Spam complaint rate: are you ending up in your recipients’ junk mail?


spam


How to calculate spam complaint rate?


In emailing, the term "spam" refers to an email received without solicitation from the recipient . Most often, it is a promotional advertisement from a company that the recipient does not know and/or that the recipient has not requested.

The latter can report your email address at any time and identify you as a spammer to its email provider.

Spam complaint rate is the performance indicator that counts the contacts who complained about your email to their email provider.

The spam complaint rate is calculated using the following formula: Spam complaint rate = number of emails reported as spam / number of emails sent *100

Obviously, your spam reporting rate must be as low as possible . Aim for 0!

Just like the bounce rate, this rate will strongly impact your deliverability: the more a company is reported for spam, the more likely it is to immediately land in its recipients' spam. Which will also have an impact on your opening rate.

It's a vicious circle. So, be very careful!

How do I lower my spam complaint rate?


Here are some tips to help reduce your complaint rate:

Only Contact People Who Have Subscribed to Your Mailing List;
Indicate your sender name to be easily identified by your contacts;
Avoid using spam words in the subject line of your email.
Traffic to your website: are you getting more visitors?


Last, but not least !



Analyzing the traffic to your website after sending an email campaign is more than recommended. You are probably eager to know if your email campaign helped you record more visits to your site …



Google Analytics remains one of the most interesting website analysis solutions on the market. It's no wonder that it is so popular with website owners. And not just because its services are free. It is a very reliable tool: its data analysis reports are always very complete and relevant.



Of course, you may see an increase in visits to your site , and it may not be related to your last email. But since you can see on Google Analytics where these new visitors come from , you will be able to define the link between the two.



So you will be able to say: "this increase in traffic is linked to my email campaign". And you can be proud of it!