A newsletter is a good option, especially if you offer virtual chats, answers to questions, etc., that make the sale flow in the most natural way possible without overwhelming the customer with intrusive advertising.
Lead nurturing is what should be applied in this phase to provide customers with the necessary messages so that they end up making the most favorable decision for your business.
Delight
Inbound Marketing for real estate agencies is not only about engaging or capturing your ideal clients so that they make a purchase, it is also about loyalty.
If your clients end up loving your business, it is likely that if they meet another family who wants to buy a property, they will recommend you with their eyes closed.
Remember the power of word of mouth, so it is a good idea to keep in touch with those who have already made a purchase from you and win them over every day with small details, such as congratulating them on their birthday or wedding anniversary.
Step by step inbound marketing for real estate agencies
Now that you have a clear idea of the phases of Inbound Marketing for real estate agencies, we want to detail step by step what you should do to carry out your strategy in the best possible way:
1. Define your Buyer Persona
Defining this fictional representation of your ideal real estate client will help you classify your leads more easily. Go back up to see an example of how to define this persona.
2. Qualify your leads
It is logical that every real estate agent has a database from past years after attending events or talks where he or she obtained information about people interested in purchasing a property.
Well, since this information is extremely valuable for Inbound gmail email list Marketing, it is key that you qualify these leads.
You can sit down and sort out these contacts and see which ones have never had any email communication with you. Once you have this list, it will be easier to make the rating.
After this, you can apply basic strategies such as presenting innovative projects or making an offer.
When qualifying them, you need to know if you have offered them anything before and make sure that the message you are sending is specifically correct for that lead.
Since you already have existing and even segmented or qualified clients, it is essential that you generate new leads with this strategy. And the best way to do it is as follows:
Bottom of the funnel offer
Offers that are highlighted directly are easier to execute because they generate more qualified leads that require less time to be nurtured with relevant content.
For your real estate agency, we have some strategies to do it:
Make offers with discounts or special benefits such as “buy your property before the end of the month and your living room will be perfect.”