4 Emailing Trends in 2025

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Emailing is once again the channel to favor in this year 2025 to connect with your targets and touch them right in the heart.

Although it is an essential channel, it is not always easy to create attractive and impactful email campaigns. This can be learned…

Emailing has various objectives: developing affinity for your brand, stimulating sales, strengthening ties with your targets, etc. Whatever your objectives, knowing the major trends in email marketing will allow you to define an effective email marketing strategy .

Now discover the emailing trends in 2025 to strengthen proximity with your cambodia telegram customers and prospects and increase your sales.



Table of Contents
Emailing trends in 2025
Email Trend #1: Empathy, Transparency and Brand Commitments for More Human Emails
Emailing trend #2: Picture Marketing with AI to convey emotions in your emails
Email Trend #3: Applying Nostalgia Marketing to Email
Emailing trend #4: Automated and personalized campaigns to improve performance
Emailing trends in 2025
Email Trend #1: Empathy, Transparency and Brand Commitments for More Human Emails
Empathy is the ability to take into account the concerns of your targets . What do they need to know about your company? What interests them? What are their expectations and needs?

Based on the answers to these questions, tailor your communications to convey more value to them. From a general perspective, 2025 is a year of expectations for transparency . Transparency is the watchword of this year.

Consumers no longer rely solely on the traditional “marketing discourse” of brands, carried by advertising slogans and other nevertheless attractive catchphrases.

We have moved to another type of marketing in recent years: relationship marketing. What they want is more sincere , more human and personalized messages. As if the company were addressing them personally. They need to interact in a privileged way with the brands they love.

And for the speech to be sincere, you have to provide them with tangible proof. So don't hesitate to talk about your values, your commitments, whether they are environmental, social, or societal.

engagement et email marketing

Emailing trend #2: Picture Marketing with AI to convey emotions in your emails
In the year 2025, Picture Marketing will remain an essential trend in the field of emailing , cleverly merging the effectiveness of visual marketing with advances in artificial intelligence. But what do we mean by Picture Marketing? In simple terms, it is “image marketing” which highlights the strategic use of visuals to easily convey a message, arouse emotions and thus “create value among its targets”.

Among this range of visuals, you have the possibility to choose from:

Consumer snapshots, showing people using your products, as well as creative stagings of these products;
Photos capturing expressions of joy, surprise or any other emotion you wish to communicate;
Infographics, suitable for the simplified transmission of messages.
Marketing experts understand it perfectly: a picture is worth 1000 words . It has the unique power to transmit emotions in a simple way to a young audience, particularly sensitive to the visuals of a brand.

However, the true power of Picture Marketing is revealed when the images chosen are not only aesthetically pleasing and attractive, but also convey a message. It becomes essential to establish consistency between the message and the visuals chosen .

Beyond the emotion it arouses, an image can also transmit useful information to a target, who will retain it more easily (for example, through an infographic), thus reinforcing the impact of artificial intelligence in understanding user needs and preferences.

By choosing, for example, to present smiling men and women, you convey a positive image of your brand much more simply than with a simple text.

You thus establish a connection with your targets, inviting them to feel joy, optimism. In this period, this emotional connection becomes essential. With Picture Marketing and artificial intelligence at your side, you are able to convey your message in a more effective, persuasive and adapted way to the expectations of each individual . Never underestimate the power of the image, especially not in 2025!

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Email Trend #3: Applying Nostalgia Marketing to Email
In recent months, marketing experts have noticed that nostalgia marketing is a powerful lever for effective digital communication.

This is why we strongly recommend that you use it in your email campaigns.

With this, you will develop interest in your products and ultimately trigger impulse purchases . Consumers are sensitive to these graphic or textual elements that remind them of good memories.

They recall moments of life, in a calmer and more serene period that we would all like to find again. The expression "It was better before!", used by "the old ones" finds a particular echo in these gloomy times...

By focusing on nostalgia , you will trigger strong and positive emotions in your targets , which will allow you to bond a little more with them and touch their hearts.

So, don't hesitate to create an email campaign with a vintage design: fonts and characters with serifs, retro colors and images, messages that deliberately refer to the past. You can take inspiration from advertisements from the 80s and 90s, reuse a well-known slogan to adapt it to your brand and your products. Ex: "We all rise up for..."

marketing nostalgia

Emailing trend #4: Automated and personalized campaigns to improve performance
In this year 2025, personalization – even hyper-personalization – is a strong emailing trend. Many statistics prove it . Personalized emails generate a very high return on investment : on average 122% (Source: Instapage).

Marketing teams will still have to work hard to deliver personalized and individualized content.

With your emailing software, coupled with your Marketing Automation solution, nothing could be simpler than personalizing your marketing emails.

And this personalization first requires good segmentation and good targeting . Thanks to Marketing Automation, you collect valuable data on each of your targets, helping you segment them. You are then able to create personalized and automated customer journeys via email, SMS, WhatsApp or even social networks.

marketing automation

This way, you provide an optimal customer experience by sending the right message to the right people. In addition, you feed their interest with relevant content and provide them with real added value.

Your email campaigns will be all the more effective if they meet the needs of your customers and prospects at each stage of the customer journey.