Unlike other emails, marketing emails are only effective if the customer ultimately makes a purchase. But they will only decide to buy something if you can give them a compelling reason to do so. CTAs tell people what to do next. They are placed in the copy where readers would typically ask, “What do I do next?” These buttons and links directly answer the question. Most importantly, they encourage recipients to quickly act on what you want them to do.
For example, imagine that your goal with email newsletters is to increase sales of a certain product. Your email should contain a description of this product and its benefits. You can even attach reviews from previous customers. But the best way to push customers to buy is to have a CTA button that says, for example, “Order now . ”
Clicking the button takes the user to the product page where they can paraguay phone number library quickly add it to their cart and place their order. Without this CTA, readers are left to figure out what to do next, and it's likely that while searching for the right product and adding it to their cart, the customer may change their mind and abandon the purchase.
We wrote about 8 examples of letters for retail that the client will definitely want to open and read in this article .
Also, don’t neglect the number of CTAs in your emails. Omnisend’s analysis of 229 million emails sent during Black Friday shows that emails with 2-3 CTAs have higher click-through rates than emails with more than 3 CTAs. Also, don’t overcomplicate your CTAs. According to the same Omnisend, using the classic “buy now” is the most popular and at the same time has one of the best click-through rates.
A selection of products from Golden Apple and STA — “Go to shopping”
What are CTAs?
Calls to action need to be clear and compelling, especially in email marketing where the right CTA can be a major driver of revenue.
Some different types of CTAs and example phrases:
Encouraging the purchase of certain products:
Buy now
Order now and get 50% discount
Shop now
Add to cart now
"Yes! I want one"
Encouraging Shopping:
Shop our bestsellers
Get the style you want
Go to new collection
Personalized selection
CTA for customer feedback:
Take part in the survey
Leave feedback
Complete the 2-minute survey
Let us know what you think about us
"Yes, I will share my experience"
CTA for exclusive offers:
Shop with 30% discount
Get free shipping
Use coupon
View holiday deals
Save on Christmas gifts
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